Founded in 2017 by Andrea McCarthy the Fresh Baby Fresh brand was conceptualised, designed and produced from a fresh point of view. Andrea set out to create a genuinely unique fragrance experience that is undeniably luxurious, sophisticated, and most importantly fun.
Infused with the finest quality fragrance oils the Fresh Baby Fresh range is intentionally designed to evoke nostalgia, immediately engaging your imagination to trigger memories and experiences.
The Fresh Baby Fresh brand, based in Melbourne, Australia, owes its distinctive character to Andrea’s love and appreciation for the difference small details can make in creating a desired environment.
“Fresh Baby Fresh is more than a brand, it’s the way we think. I wanted to create a scented environment that made people instantly smile because they were pleasantly surprised. It also had to be fun, well considered and produced with the highest quality ingredients.”